Our Brands

The By Morgan Group is a collection of venues built from a single vision by Morgan Hipworth, evolving into a group shaped by food, atmosphere, and experience.
Maven by Morgan brings a more refined expression of the brand to Fitzroy, centred around Mediterranean-inspired dining, shared plates, and a vibrant, late-night atmosphere.

402 Brunswick St, Fitzroy VIC 3065

What started as a small bakehouse quickly became the foundation of the brand. Bistro Morgan is where it all began, built on handcrafted doughnuts, scrolls, and a focus on quality, creativity, and consistency.

400 Brunswick St, Fitzroy VIC 3065

Opening April 2026, Arla brings together coffee, seasonal salads, and house-made pastries in a Windsor setting, shaped by Nordic influence and a focus on simple, produce-driven food.

190 High St, Windsor VIC 3181

Opening late 2026, Sera is an Italian-inspired speakeasy in Fitzroy, designed as an intimate late-night space centred around cocktails, snacks, atmosphere, and a more refined after-hours experience.

2/402 Brunswick St, Fitzroy VIC 3065

@bymorgangroup
400-402 Brunswick St, Fitzroy VIC 3065, Australia